Are you still excited with the images of Googleplex on your mind?
Believe me, I was talking to everybody about the luxuries and comforts that I saw are available in Googleplex. And after that I wanted to get started on my digital marketing career path as soon as I take the next breath.
If my guess is right, you must be equally excited to know more about the different career opportunities available in digital marketing in India in 2020.
Before getting to the core of this content, let me tell you a story… The moral of which, will educate you on what not to do at the start of your digital marketing career.
Surest Way to Kick-Yourself-Out of any Digital Marketing Job Position in Only 2 Months
When I was working in a digital marketing agency, we had a client (whose name I’m not going to disclose) running SAP HANA Consulting for businesses.
For your information, SAP is a software used for Enterprise Resource Planning (ERP) and data management by businesses. And it is used by some of the top companies in the world.
And our clients, they had managed SAP systems for well-known businesses like Gulf Oil, TVS Tyres, Aditya Birla, Siyaram’s and Mahindra & Mahindra.
But we only developed their WordPress Website and were working on their Search Engine Optimization. For the Social Media Marketing, they thought about hiring in-house digital marketer.
Which they did.
First, they hired a girl to manage and build their social media presence. Now, naturally, I thought this girl must have undergone any course on digital marketing.
But when they asked us to train her for initial social accounts setup, I was shocked!
They don’t teach that at other institutes?
And then I talked to her and came to know that she had just completed her Bachelors in Mass Media (BMM) and there she had a subject called “Online Marketing.”
“Huh..? That is very great for you!”
I heard she left the job, in 3 weeks. Didn’t even complete the first month!
Next up, they hired a guy, MBA graduate, as their “Digital Marketing Manager.”
He asked us for the credentials for WordPress backend, and again requested us for the initial setup training.
I found myself again in the company’s conference room and asked the guy, “From where have you completed the digital marketing course?”
“I had Digital Marketing Module in my MBA.”
“Huh..? That is very great for you!”
Being an MBA, this guy held the position of Digital Marketing Manager for about 2 months.
The funny thing was, he was insisting to add Google AdSense on the website to earn some side income for the company?
“AdSense on company website..? Huh..? Not good for your company.”
So, what’s the moral of the story?
You can say that businesses should only hire those who have undergone a digital marketing course, and you’d still be right!
But as an aspiring digital marketer, I want to take the lesson here…
Do not depend on theory alone… Even if they teach you that in college. Get hands-on experience in various digital marketing concepts as early as possible.
Theoretical knowledge of digital marketing only allows you to remain employed for maximum of 2 months!
And if you want to increase your employability time beyond that, here are some tips to kickstart practical learning of digital marketing on your own.
Or just join the institute which will give you hands-on experience on tools like WordPress and other social media channels.
Now, after the story time, let’s discuss in great detail the various job positions available in digital marketing.
4 Sets of Digital Marketing Activities
A professional digital marketing team, engages in various activities to build the brand’s digital presence and reach out to their customers. And these activities can be divided into 3 specific sets to help you understand the digital landscape.
Content refers to your or your company’s message. Whether it’d be on your website, or social media posts or the emails you send out to your lists.
And for our convenience, we’ll only group here content activities which include written words.
So, in the “Content” set activities, you’ll find job positions which will involve writing engaging blog posts and articles, informative research or case study.
For the more sophisticated writer, there are opportunities to write ebooks or whitepapers.
If you are a savvy marketer, you can go for email newsletter writer or social media marketer, where you’ll write short but yet engaging social media posts.
And if you are interested in sales or persuasion, you can become a copywriter.
Our next set of marketing activities will include the content in “visual format.” It includes capturing stunning photos and designing featured images for content, creating infographics to educate your audience or shooting a video for YouTube.
The job opportunity available here are, Graphic Designer, Visual Storyteller, Video Producer and Editor.
These kinds of jobs rely heavily on graphic tools like Adobe Creative Cloud, CorelDraw, Canva and various video editing softwares.
And you have to have a flair of creativity also, as the name suggests.
What’s really cool about this is, digital marketing strategy without the support of strong visual creatives, tends to lose in the long run.
Look at these popular websites. You can easily understand how aesthetically pleasing these websites look than their past designs.
The difference is: Stunning photos and creative website designs.
I’m pretty sure that the management team of Hyundai would sit in their boardroom, scratching their heads, to measure how many people purchased their i10 model after seeing this banner ad?
Not so with digital marketing…
Running your campaign on digital mediums gives you unfair advantage over putting up a banner on the side of the highway.
Because you can measure exactly how much website visitors you had yesterday, or past week or past month or even a year. At the same time, you can see how many people engaged with your paid ads, how many of them bought your product because of the ad they saw on Facebook v/s how many of them bought from the email you sent.
For this, there are Analytics Managers and Business Analytics Specialists working in every company.
And it goes beyond only measuring the metrics. The real profit comes in after measuring, analyzing and changing the strategy as per these metrics.
Here, you have positions available like, Conversion Optimization Specialists and Funnels Experts.
The lucrative positions you were waiting the most for fall under this set.
Mainly SEO Experts, Paid Ads Specialists, Email Marketing Managers and eCommerce Managers, have most of the work cut out for them in digital marketing landscape.
And the most important of all, web designer and website developer positions are also included in technical activity sets.
Getting here is easy. But to stay relevant in these technical skills, you have to constantly learn about them. And keep up to date with emerging changes and trends, to capitalize on them.
If you lose your relevancy and keep using the old methods…
Well, let’s just say, your employability period will be maximum of 2 months!
Because that’s how fast digital marketing landscape is changing.
Digital Marketing Job Positions with Salaries
Now, with the overall basics covered, let me show you some of the most important and lucrative job positions you can get in digital marketing field.
I’ll outline key responsibilities of each and what KPIs you should focus on and most importantly…
How much salary you can earn in each of these positions.
Main KPIs: Organic Traffic, Search Results Listing
What is SEO again?
Search Engine Optimization or SEO is the process of setting up your website in a way which will help it to “rank” higher on the search results pages when people search for your business or related keywords.
In short, SEO managers get the business to rank on Google. Thereby increasing the amount of organic (or free) traffic your website receives.
You will use your skills as an SEO expert and a variety of approaches to search engine optimization to help improve company’s content. You’ll review, analyze and implement changes to your website and content to optimize for search engine.
Let’s look at some day-to-day responsibilities you’ll need to perform as SEO Manager:
- Researching highly-relevant keywords for your business’s content and maintaining an updated framework of changing keywords
- Assist with content teams to optimize company’s website and future blog articles to improve user engagement
- Work with developers on website design to ensure that best practices of on-page and technical SEO are being followed
- Develop and maintain high-quality link building and backlink strategy
- Execute A/B tests and analyze the data to get insights in to SEO trends
- Carry out tests for determining website speed and removing any lag or glitch
- Regularly run reports on website and blog traffic
This position requires extensive technical, analytical and strategic skills in SEO.
To become successful as an SEO Manager, here are some expert tips to keep in mind:
- Develop an intuitive understanding of timeless principles of SEO
- Always evaluate competitors who are performing better than your website to identify high-quality content and trends
- Update your knowledge constantly on latest tactics and tools to drive organic traffic to your site as well as increase ranking
Now, let’s get to the question you had in your mind for so long…
“The job description and duties are okay, but how am I going to get for all of this?”
According to Glassdoor, the average salary for a SEO Manager in India is around 4.57 Lacs per year.
That stands for about 38,000 per month.
And that could be the starting salary for any MBA graduate. Which you, as a SEO Specialist can get without the wasted 3 years in MBA and the substantial fees.
As we discussed in our post about Remarkable Benefits of Digital Marketing Career, you only need to invest 3 months in any course on digital marketing, at around quarter of the cost of MBA, and you can be on your way to earn this salary within a year or two.
Let’s look at the next job position available in digital marketing field…
Content Marketing Manager
Main KPIs: Blog Traffic, Average Session Duration
“Content is King.”
Every Internet marketer knows this and lives by this mantra.
The only way any company is going to maintain the customer relationship online is by creating content and engaging with the audience through that content.
As a content marketer you’ll be the creator of digital content and keep track of the company’s blogging calendar to ensure you increase traffic as well as Google rankings.
There are also two job positions available inside content marketing department.
You can either be a content writer or creator or you can choose to be the one who publishes it on different social media platforms, i. e. content marketing specialist.
Ideally, having both the skills of writing the content and publishing it will make you much more valuable to any company.
Content Writer / Creator
Remember the “Creative” set of activities in digital landscape?
Well, as a Content Creator, you’ll fall in this specific activity set.
Now, don’t worry! You don’t have to be Picasso-type creative. Although having an eye for creative things can help! But that’s not a necessary quality.
First of all, understand that content is not only written words. It’s not only blog posts and articles.
There’s also audio content and visual content and then there’s audio-visual content that, i. e. a video.
So, if you understand the different angles and frames of the video, you can be a videographer for some established company. And get a handsome salary for shooting their ads or YouTube videos or product videos, and like.
Similarly, if you know how to create animation video, it can also be a worthy talent for you to have.
Understand this, 80% of the Internet content today is video. And by the next year, it’s going to be 90%. So, if you have that knowledge and skills at your disposal, this might be the best time to show it to potential employer.
Next up, we have graphic designers.
As we all know, “a picture is worth 1000 words.”
And if you have the skills to create or edit a picture for social media posts, you’re in good luck.
Just look at the stats from Glassdoor. An average base pay for a Graphic Designer in India is 3.99 Lacs per annum.
To get to that level, you have to be proficient in Adobe Creative tools or CorelDraw and Photoshop.
And if you choose to use online tools like Canva, you don’t even have to create the designs yourself. These tools will give you readymade templates and you just swipe the pictures as per your company and edit the text and that’s it.
If you’re ambitious about your creativity, you can design logos and brochures and tradeshow catalogs for the company also.
But you do need more than average creativity for that!
And finally comes the good old writer.
Here you can get paid for typing in your MS Word.
It’s definitely easier than creating a logo, but it still requires solid work ethic.
The good news, you have more options to choose from to write about!
You can be a blog post writer, email writer or a social media writer. There are also editorial writers, ebooks writers and white paper writers.
And it doesn’t stop there.
In the editing phase, there are proofreaders, editors and quality checkers to complete the final draft as per the company requirements.
Or, you can be both the writer and the editor, and get paid more for the same work!
Content writers can demand approximately the same salary as Graphic Desingers, without having to be a lot more creative.
Now, I know, you must be thinking that writers also need creativity… J. K. Rowling has really raised the creativity bar with her Harry Potter series!
But hear me out…
As a content writer for any online company, you probably won’t have to imagine up a “secret railway platform” or “broom-in-the-air game with 3 balls dodging around”!
Your job is far simpler than that!
Your main focus for writing the content (or creating content for videographers and designers) will be: making people aware about the solution your company is offering.
And trust me, this is something you’ve been doing since you were a child.
Don’t you remember telling your friends about the latest TV show you watched last night or why they should definitely check out a new shopping mall opened in the city?
Content writing for the web is similar.
You’ll be creating the content around what is interesting and happening in your industry or your product or services.
And there are millions of articles already present on the Internet about your particular product or industry.
You don’t have to create it from scratch. You can just copy the points from all around the Internet (preferably the top 10 search results) and combine them all to make your content better!
With that said, let’s take a look at what duties you’ll have to perform on a daily basis as a Content Writer or Creator:
- Use keyword research to generate blog topics aim at the interest of your target audience
- Research, structure and write content that is SEO-friendly and also provides value to the audience
- Deliver the content that meets the company’s inbound marketing goals and lead generation initiatives
- Tailor the content assignment as per the platform on which it would be promoted (2000 words blog to twitter thread to infographic and social media posts)
- Use new and trendy tools with maximum efficiency. Like Grammarly and Hemingway to improve the quality of the content and SmallSEOTools and Duplichecker to avoid plagiarism
- The most important of all: You have to prioritize your writing projects as per need of the hour and make changes in your writing as per the client’s demand without any fuss.
Along with these duties, there are certain qualities you need develop to create successful content:
- Strong command over the language they will be writing in both verbally and in writing
- Strong command over tools for graphic designers
- Strong command over camera and editing software for videographers
- Knack of research and organizing details, information, and facts
- Absolute good grammar
- A keen sense of what would work and what would not work with the potential customers
The natural next step after creating the content?
Publish that content on as many platforms and sites as you can!
Content Marketing Manager
Content is great, but it can never drive traffic on its own. Sharing it on social media as well as other content creators help you drive more traffic and links to your content, increasing your chances of ranking and getting leads.
The Content Marketer or Content Marketing Strategist!
A content strategist’s goal is to attract new inbound users and leads— in other words, get their email addresses.
What are the duties you’ll perform?
- Develop a content strategy including video to blogging and social media
- Analyze the different channels and the content marketing tools at your disposal
- Assess your target audience as well as your competitors
- Create your content calendar/ posting schedule
- Prepare your content schedule keeping in mind the different channels that your target audience is on
- Collaborate with designers, product people, and sales team to plan the production of videos, case studies, blogs and social media posts
- Continuously monitor and analyze how your posted content is doing, whether it’s generating enough engagement and leads
Oh, I understood your next question, my dear reader…
Here are the qualities you need to become efficient content marketing strategist:
- Solid analytical skills
- Technical proficiency for various tools and different social media channels
- Understanding of human psychology on different social channels
- Understanding of buyer psychology to move prospect through the funnel and convert them into customers
Hey, are you not more excited now…
We are in this article to 3000 words now and we still have only covered 2 of the positions!
If you continue this excitement and zeal for learning about digital marketing and content marketing, that’s what you’ll be making as a Content Marketing Manager.
41,250 per month! That is approximately 5 Lacs per year!
Just for posting already created content on social media..?
Huh.. Sign me up!
And if “social media” part gets you excited…
Our next digital marketing job position is definitely suitable for you!
Social Media Manager
Main KPIs: Follows, Shares, Likes, Subscribers
Are you done checking how many likes you got on your Instagram picture you posted before getting immersed in this article?
Because I have a good news for you!
If you have posted anything on social media in your entire lifetime and of people are hitting “likes” on your posts, you already are a social media marketer.
You just need to do it for your company and get paid!
Because everyone is on some social media channel today, companies have immense potential to increase their brand awareness and market their products and services on these channels.
As a social media marketing expert, you’ll establish an effective strategy for posting on various social media channels, with the focus of engaging and growing your followers.
There are many social media platforms available now like Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok and YouTube. But which social networks you’ll manage as a social media manager will depend on the company.
Or you can give your opinion to start marketing on certain new social media channel trending in your industry.
You are, after all, a social media marketing expert… Right?
There are more duties in your social media marketer position than just uploading the picture. Let’s look at all of those:
- Devising a detailed roadmap of social media strategy and execute the campaigns
- Tweaking and modifying the content for a particular social media channel
- Managing the publishing of content on the different media channels
- Leverage various tools to publish and measure the performance of Social Media posting. e.g. Tweetdeck, buffer, Hootsuite, etc.
- Defining the brand’s voice and tone and maintaining it throughout the communication on various social media
- Engage with the audience by responding to comments and DMs and complaints, if any
- Capitalize on new technologies and industry trends to increase the reach, followers and engagement on every social media account of the company
- Work with content teams and PPC specialists for strategic planning and promotion
- Preparing reports of the performance of the brand in the different social media channels
It might sound a lot than just checking notifications, but trust me on this…
No other job position in the world will officially allow an employee to browse through Facebook (or any other social channel) and pay them for that!
Huh… what are you saying?
“How much will they pay for this?”
Here’s your answer
Wouldn’t you be happy to receive 5.50 Lacs for doing the thing you probably do even if you do not have a job..?
I know, you’re smart… And you’ve already made a decision to start learning about social media marketing.
This is probably the place where I should place an affiliate link for some “Social Media Experts Course” out there.
But I’ll just give you some qualities you’ll need to keep a successful portfolio for your social media strategies…
- A customer service and relationship building mindset
- Strong analytical skills
- Deep understanding of differentiating points and key leverages of each social media channel
One last point to keep in mind in social media marketing,
Do not use the “cross-posting” feature on Instagram to upload the same post on Facebook!
Let’s shift gears here…
So far, we’ve looked at the digital marketing job positions which are focused on organic reach. Now, we’ll go into the paid marketing world.
Paid Ads Manager or Paid Marketing Manager
Main KPIs: Cost per Click (CPC), Conversion Rate, Cost per Acquisition (CPA)
As Internet started becoming popular and as more and more people started using it, savvy marketers were quick to realize it’s advertising potential.
Google was the first to officially release the massive Pay per Click (PPC) advertising network on its search engine, in 2000.
Now, every major search engine along with social media networks has their own advertising platforms.
And now there are specialist in companies, whose sole job is to get customers by placing paid ads across the Internet.
This job position is also quickly becoming popular, and the demand for Paid Marketing Managers is on the rise.
So, if you are a little more experienced in social media marketing or SEO, and you are not afraid to play with money, this job position is perfectly suitable for you.
Because Paid Marketing Managers often work with large budgets, sometimes millions of dollars per year, depending on the company’s “ad spend.”
They develop marketing campaigns built around the target audience of the company and keywords which will drive traffic to the website and result in conversions.
Also, the advertising platforms are divided into three categories:
- Search: Have you noticed the ads on top of the page when you are searching something on Google..?
These are the Search Engine Ads.
There is a dedicated area in Digital Marketing called Search Engine Marketing (SEM) and the professional placing these ads is called SEM Specialist.
- Display Ads: Similar to the banners and hoardings you see on the highway, these are the banner advertisements on the Internet.
You can place these ads on a large network of websites, often through Google Ads. And some major social media platforms also allow them in their newsfeed.
If you want to succeed as a Paid Marketing Specialist, this area is the one you should focus the most on.
Because it offers you very unique feature which is called ‘Retargeting’.
Have you ever wondered why there are tons of shoes ads on all websites you visit… And after some time you remember that you’ve searched for shoes on the Internet yesterday..?
That’s called retargeting.
Through banner ads you can target people who’ve searched for your keywords something similar in the past and can attract them to complete the conversion.
- Social Media Ads: Facebook, Instagram, TikTok, LinkedIn, Twitter… All these major social media platforms have released their ad networks.
Among them, Facebook offers the best audience targeting solutions in the marketplace.
With all that said, you must be thinking, “What about the day-to-day activities of the Paid Marketing Manager? Are you going to tell them or not?”
Of course, I am!
Let’s see the responsibilities and duties of Paid Marketing Specialists:
- Analyze and Identify the target audience of the business and keywords related to their products and services
- Identify the major platforms (Search, Display or Social Media) where most of the target audience are and which will bring the highest positive ROI on ad spend
- Set up audiences and Optimize a PPC or advertising campaign on chosen platform
- Manage the ad budget, text and creatives for the ongoing campaign
- Perform A/B testing regularly to optimize the campaign for conversion
- Analyze the campaign data and perform digital advertising audits
- Recommend the changes in strategy and implement them in the ongoing campaigns to ensure the Cost per Acquisition and Conversion rates are positive
- Carefully going through web analytics and keeping an eye on keyword bids, budget allocation and overall strategy of paid advertising
- Collaborate with other digital marketing specialists and account managers to align digital advertising campaigns with other ongoing activities
As this position involves investing money upfront, the Paid Marketing Specialists have to be more focused and analytical than the professionals working in other digital marketing positions.
Some of the qualities a paid marketing manager should always keep in mind are:
- Understanding of conversions and customer acquisition
- In-depth knowledge of website analytics tools
- Be an avid A/B tester and do multivariate experiments
- Adapt to new goals of the company
- Keep meticulous attention to PPC industry trends
Many times after getting enough experience in organic digital marketing efforts, adapting in Paid Marketing will be easy for you. It’s the natural next step to excel your career in digital marketing.
As you can see, Paid Search Managers earn one of the highest salaries in all of digital marketing departments. Averaging to almost 15-16 Lac per year.
You’ll not get this kind of salary even after completing your MBA.
And you don’t even have to go to any course to specialize in paid marketing or PPC.
Because Google Ad Academy offers their very own courses and certificates and Facebook also has its own paid marketing learning platform.
Just as we discussed in “5 Remarkable Benefits of Pursuing a Digital Marketing Career”, You can learn and start your digital marketing career for free and train at your own pace!
The next digital marketing job position we’re going to talk about may surprise you a bit…
Email Marketing Manager
Main KPIs: Email Newsletter Subscribers, Open Rate, Click through rate
Did they tell you that email is dead..?
And have you believed them that email is no longer effective..?
If yes… then hearing this job position here may be a surprise for you!
In my knowledge, email is here to stay…
It’s not going to go out anytime soon. Because email marketing still delivers the highest ROI for marketers.
In fact, you’re 40 times more likely to gain a new customer through an email you send out to your list than through Facebook or Twitter.
My argument to “email marketing is dead” is this… Unless your bank can contact you using WhatsApp or Snapchat, email marketing will remain powerful!
As an Email Marketing Manager, you’ll be directly communicating with your audience and customers using emails to promote content, discounts and events, as well as to direct people toward your business’s website.
You’ll be a valued asset for your company, because you can quickly and easily reach the company’s audiences without the huge costs of other communication channels, such as print, television or radio.
In return, as an email marketing manager, you also have to understand the interaction of visitors with your website and email engagements before developing an email marketing strategy.
Let us see what other responsibilities and day-to-day activities are involved in email marketing:
- Understand website visitors and place an opt-in form at the place where the highest number of visitors are likely to fill it
- Develop a hook or reward to give to your audiences for opting-in in the email list
- Make an organic email list using the above-mentioned points and keep the number subscribers increasing
- Deliver personalized email content which will compel the reader to open the mail, read it and click on the link (if mentioned in the email)
- Send out an email everytime there is a new article up on your website or if you have an offer on your product or services
- Get familiar with email marketing tools like MailChimp, Aweber, Constant Contact, etc.
- Regularly monitor the Open rates and Click through rates to gauge the email engagement of subscribers
- Keep an eye on spam complaints and bounce rate of emails and take necessary actions to maintain the reputation and to avoid getting blacklisted
- Craft an amazing headlines, subject lines and email copy to increase the engagement as well as other KPIs of email marketing
“Money is in the list.”
That’s one of the important sayings in internet marketing world.
But to actually grow a high-quality list and to convert the subscribers to customers, you must cultivate some characteristics:
- Understanding of metrics such as open, click through and bounce rates
- Strong copywriting skills to create content that would actually interest the reader
- Habit of A/B Testing
- Technical proficiency on tools to deliver concise and timely emails
There are various new trends in email marketing like personalization and segmentation of lists. But these trends are based on the timeless principles of ‘writing and delivering engaging content to the subscribers or readers.”
So, copywriting skill is one of the strong foundations of email marketing.
And using tools with efficiency is the other one.
If you develop both of these foundations, you can earn around 31,000 per month as an email marketing manager in India.
And again, do not believe the ones saying email marketing is dead.
It isn’t! It’s actually flourishing!
But what if…
You’ve worked on all of the above digital marketing positions and you’ve mastered the principles and responsibilities associated with these roles…
What will be your next job position..?
Better yet… What will be the highest job position in Digital Marketing?
Digital Marketing Manager
Main KPIs: Brand Awareness, Goal Reach, Campaign Strategy, ROI
The question is not about how fast can you reach the digital marketing manager position…
The right question to ask is “How quickly I can learn all the digital marketing concepts?”
Because, most of the small companies will hire you as a digital marketing manager right after your course. You’ll be doing many things there, from writing email newsletters to managing paid ads and optimizing the website for SEO.
Since, the marketing efforts of small companies would be limited, you can work as a manager right from the start.
But to get to the Digital Marketing Manager position in large organization, you’ll need an in-depth understanding of almost all the digital marketing concepts.
And you also have to be able to coordinate different teams working in other digital marketing departments and keep all of them on the same goal with your leadership skills.
In that manner, you can be really considered as the captain of the ship!
- Liaison between the clients or the company managers and his digital marketing team
- Be the binding factor for the various digital marketing departments
- Monitor the results of every marketing campaign very closely and take notes of what working and which areas to improve
- Research new online oppoertunities and identify the platforms to expand the digital marketing efforts of the company
- Monitor the performance of competitors and analyze them to suggest improvements
- Develop and integrate up-to-date digital marketing strategies including content marketing, emails, paid media, SEO strategies and social media marketing strategies
- Assist with main KPIs of business such as brand awareness, lead generation and acquiring new customers constantly
- Keep tabs on paid advertising efforts and overall ad spend versus ROI
- Always ensure that the company website is updated regularly
- Create reports for clients or the company managers to demonstrate the positive effectiveness of various digital marketing strategies undertaken
I know there is more as I’ve worked myself as a digital marketing manager in an agency for 4 years.
But I wanted to give you the basic understanding of duties once you overtake as a company’s Digital Marketing Manager.
Otherwise there’ll be a whole new post for each of these job positions in digital marketing.
Before, we look at the salaries in this position, let’s have a look at qualities you need to develop to become an efficient digital marketing manager:
- Strong interpersonal, leadership and managerial skills
- A problem-solving mindset
- Quick thinking for taking action and shifting gears between various digital marketing efforts
- Should be inquisitive and a life-long learner
- Business savvy and an ability to assess the market
A very knowledgeable person can start his/her career in digital marketing at the manager position and can earn around 8 lacs per year right from the start.
And don’t think that you cannot go above this position.
You can become a Senior Digital Marketing Manager in a reputed company and can earn up to 15-20 Lacs per year in salary, according to Glassdoor salary insights.
Some companies even offer dividends and bonuses above the basic salary.
As you can see, highest of the salary for Senior Digital Marketing Managers is around 26 lacs…
Can you see earning yourself taking 26 Lacs in salary?
Do you see yourself as a Captain of the Ship..?
Concluding Thoughts on Digital Marketing Job Position
Whatever job position you choose to excel in, remember to play the long game.
Do not expect high salary from your first job.
I’ve worked in an internship without any pay for 3 months.
After that I was earning 5000 and then 8000.
Once I showcased enough proficiency on all the digital marketing concepts, I was quickly promoted as a Digital Marketing Manager in our firm and was earning 25000 per month.
Within 6 months of my Digital Marketing Course completion.
Whereas all my friends from college are even struggling to get a job which will pay them 10000 per month.
Also, another point to consider is your personality.
As we discussed there 4 Sets of Digital Marketing Activities namely, Content, Creative, Statistics, Technical.
And you can choose one of the digital marketing positions in these 4 sets by determining which set will suit your personality the most.
Is your brain more creative… Is it more towards the visual arts or you’re more into stories…? Accordingly, you can focus on becoming Graphic Designer or Content Writer.
And if you’re more of an analytical person, you can become Paid Marketing Specialist or SEO Expert also.
Do some self-examination to determine where your strengths are.
Remember the moral of the story I told you, before starting this article…
Do not depend on theory alone… Even if they teach you that in college. Get hands-on experience in various digital marketing concepts as early as possible.
Theoretical knowledge of digital marketing only allows you to remain employed for maximum of 2 months!
You must be saying then, “How do I get experience first, if I do not have any job?”
And I’m here to tell you that You don’t have to be employed in digital marketing to learn new skills.
You can create a blog using WordPress and do SEO and understand web analytics on your own.
You can run Facebook ads or Google Ads on your own with a small budget of 500-600. These ads do not mean to make you customers or to increase your website traffic. You’ll run them just to know the interior mechanisms of various ad platforms.
And also, you can start commenting on your favorite digital marketing expert’s blogs or social media posts. Engage with the audience in their groups and provide value to them. Or ask the question you have in these groups to learn more.
But it seems there are many topics to learn and many responsibilities to handle in Digital Marketing.
I was overwhelmed by all the concepts for the first 4 months. And I can understand if you do get, too!
Because my next article will cover “What Trait Companies Want in Digital Marketing Manager? Become a T-Shaped Digital Marketer – The Learning Path”
This article is part of my upcoming series “Become a Digital Marketer – Career Path for Promising Digital Marketing Career”. Stay tuned for new articles in the series. Read the previous article on “5 Remarkable Benefits of Pursuing a Digital Marketing Career”.